Customer lifetime value determination based on RFM model

Fariba Safari, Narges Safari and Gholam Ali Montazer

Year of publication:	2016
Authors:	Safari, Fariba ; Safari, Narges ; Montazer, Gholam Ali
Published in:	Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 4, p. 446-461
Subject:	Customer segmentation \| Customer relations \| Customer lifetime value \| Fuzzy AHP \| Fuzzy c-means \| Fuzzy logics \| Kundenwert \| Customer value \| Fuzzy-Set-Theorie \| Fuzzy sets \| Beziehungsmarketing \| Relationship marketing \| AHP-Verfahren \| AHP approach \| Zielgruppe \| Target group \| Konsumentenverhalten \| Consumer behaviour

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