Customer lifetime value under complex contract structures
Christoph Heitz, Andreas Ruckstuhl, and Marcel Dettling
| Year of publication: |
2010
|
|---|---|
| Authors: | Heitz, Christoph ; Ruckstuhl, Andreas ; Dettling, Marcel |
| Published in: |
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers. - Berlin : Springer, ISBN 3-642-14318-0. - 2010, p. 276-281
|
| Subject: | Kundenwert | Customer value | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003990209