Customer Options - Möglichkeiten und Grenzen der Bewertung von kundenbezogenen Erfolgspotenzialen mit Realoptionen
Year of publication: |
2002
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Authors: | Fischer, Thomas M. ; Schmöller, Petra ; Vielmeyer, Uwe |
Publisher: |
Universität <Eichstätt; Ingolstadt> / Lehrstuhl für ABWL, Controlling und Wirtschaftsprüfung |
Subject: | Kapitalwert | Kundenorientierung | Kundenmanagement | Customer relationship management | Realoption |
Extent: | 118784 bytes 38 p. application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
Classification: | Accounting and auditing. Other aspects ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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