Customer reactivation management in the pharmacy market : resource-efficient implementation of direct marketing campaigns for long-term profit maximization

Verena Höllriegl

Year of publication:	October 11th, 2017
Authors:	Höllriegl, Verena
Institutions:	WHU - Otto Beisheim School of Management (degree granting)
Publisher:	October 11th, 2017: [Vallendar]
Subject:	Kundenrückgewinnung \| Customer recovery \| Direktmarketing \| Direct marketing \| Pharmaindustrie \| Pharmaceutical industry \| Deutschland \| Germany
Description of contents:	Table of Contents [gbv.de]

Check Google Scholar |

More access options

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10012014995

A service of the