Customer relationship management capabilities and social media technology use : consequences on firm performance
Florin Sabin Foltean, Simona Mihaela Trif, Daniela Liliana Tuleu
| Year of publication: |
2019
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|---|---|
| Authors: | Foltean, Florin Sabin ; Trif, Simona Mihaela ; Tuleu, Daniela Liliana |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 563-575
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| Subject: | CRM capabilities | SMT use | Customer coercive pressure | Mimetic competitor pressure | Institutional theory | Indirect-only mediation | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Institutionenökonomik | Institutional economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105195