Customer satisfaction evaluation : methods for measuring and implementing service quality
Year of publication: |
2010
|
---|---|
Authors: | Grēgorudēs, Euangelos ; Siskos, Yannis |
Publisher: |
New York, NY : Springer |
Subject: | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Statistische Methode | Statistical method | Kundenanalyse | Customer analysis | IT-gestütztes Marketing | Computer-assisted marketing | Verbraucherzufriedenheit | Evaluation |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [zbmath.org] |
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