Customer value in the sharing economy platform : the Airbnb case
Year of publication: |
[2018]
|
---|---|
Authors: | Nguyen, Hong Ngoc ; Rintamäki, Timo ; Saarijärvi, Hannu |
Published in: |
Collaborative value co-creation in the platform economy. - Singapore : Springer, ISBN 981-10-8955-8. - 2018, p. 225-246
|
Subject: | Share Economy | Sharing economy | Kundenwert | Customer value | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing |
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