Customer value of purchasable supplementary services: The case of a European full network carrier's economy class

There is a general trend in the airline industry to try to find ways to generate ancillary revenue by offering additional or unbundled services. Low-cost carriers in particular are known to offer unbundled services, but only a few network carriers have started to unbundle their services and seek ancillary revenues. Meanwhile, others do not attempt this, due to a possible negative impact on customer perception and their brand image.

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Year of publication:	2014
Authors:	Wittmer, Andreas ; Rowley, Edward
Published in:	Journal of Air Transport Management. - Elsevier, ISSN 0969-6997. - Vol. 34.2014, C, p. 17-23
Publisher:	Elsevier
Subject:	Airlines \| Customer value \| Services \| Ancillary revenues \| Unbundled services

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010729947