Customizing Customization
| Year of publication: |
2011
|
|---|---|
| Authors: | Lampel, Joseph ; Mintzberg, Henry |
| Publisher: |
[S.l.] : SSRN |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value |
| Description of contents: |
A continuum of strategies shows that while some industries favor customization and some standardization, others mix the two in their products processes and customer transactions in intriguing ways
Abstract [papers.ssrn.com]
|
| Extent: | 1 Online-Ressource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Sloan Management Review, Vol. 38, No. 1, pp. 21-30, Fall 1996 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1996 erstellt Volltext nicht verfügbar |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014043277