Cover Image

Data-driven strategies for enhancing customer retention in Moroccan telecoms

Adil Garohe, Rachid Zammar
Year of publication:
2024
Authors: Garohe, Adil ; Zammar, Rachid
Published in:
AI and data engineering solutions for effective marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-3172-9. - 2024, p. 284-298
Subject: Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour | Telekommunikationssektor | Telecommunications industry | Logit-Modell | Logit model | Marokko | Morocco
Online Resource
Check full text access |
Check Google Scholar
In libraries world-wide (WorldCat)
In German libraries (KVK)
I need help

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10015101075
Similar items by subject