Dating dilemma : predicting the barriers to adoption of online dating apps (ODAs) applying innovation resistance theory

Aaliyah Siddiqui, Debarun Chakraborty, and Mujahid Siddiqui

Year of publication:	2023
Authors:	Siddiqui, Aaliyah ; Chakraborty, Debarun ; Siddiqui, Mujahid
Published in:	Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 8, p. 1082-1103
Subject:	attitude: adoption intention \| dating apps \| Innovation resistance theory \| moderation \| Innovationsakzeptanz \| Innovation adoption \| Innovationsdiffusion \| Innovation diffusion \| Konsumentenverhalten \| Consumer behaviour \| Mobile Anwendung \| Mobile application \| Innovation

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