Deception in advertising revisited : antecedents and differences in perception across consumer groups

Doaa Fathy, Tamer H. Elsharnouby, Ehab Abou Aish

Year of publication:	2016
Authors:	Fathy, Doaa ; Elsharnouby, Tamer H. ; Aish, Ehab Abou
Published in:	International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 8.2016, 4, p. 403-425
Subject:	advertising deception \| perceived deception in advertising \| marketing ethics \| telecom sector \| Egypt \| Ägypten \| Konsumentenverhalten \| Consumer behaviour \| Werbung \| Advertising \| Werbebeschränkung \| Advertising regulation \| Werbewirkung \| Advertising effects \| Wahrnehmung \| Perception

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