Deconstructing the "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking
| Year of publication: |
2013
|
|---|---|
| Authors: | Hui, Sam K ; Huang, Yanliu ; Suher, Jacob ; Jeffrey Inman, J |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 50.2013, 4, p. 445-462
|