Defining, Measuring, and Managing Business Reference Value
| Year of publication: |
2013
|
|---|---|
| Authors: | Kumar, V ; Andrew Petersen, J ; Leone, Robert P |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 77.2013, 1, p. 68-86
|