Defining the field of events
Mary Jo Dolasinski, Chris Roberts, Joel Reynolds, Misty Johanson
| Year of publication: |
2021
|
|---|---|
| Authors: | Dolasinski, Mary Jo ; Roberts, Chris ; Reynolds, Joel ; Johanson, Misty |
| Subject: | events | event definition | event studies | data & theory | field of events | Ereignisstudie | Event study | Event-Marketing | Event marketing | Ankündigungseffekt | Announcement effect | Theorie | Theory | Großveranstaltung | Big event | Sportveranstaltung | Sport event | Börsenkurs | Share price | Veranstaltung | Event |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348020978266 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483431