Delineating the effect of market orientation on services performance: a component-wise approach
Rodoula H. Tsiotsou
| Year of publication: |
2010
|
|---|---|
| Authors: | Tsiotsou, Rodoula H. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 3/4, p. 375-403
|
| Subject: | Markteintritt | Market entry | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Dienstleistungssektor | Service industry | Kontingenztheorie | Contingency theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003980716