Deriving the hierarchy measures of green advertising using AHP analysis for a sustainable environment
Jugal Kishor
| Year of publication: |
2022
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|---|---|
| Authors: | Kishor, Jugal |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 26.2022, 4, p. 438-455
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| Subject: | AHP | analytic hierarchy process | green advertising | green brand name | green description | green logo | green visual | sustainable environment | AHP-Verfahren | AHP approach | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Werbewirkung | Advertising effects | Umweltbewusstsein | Environmental consciousness | Werbung | Advertising | Umweltmanagement | Environmental management | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2022.122744 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198320