Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Susana Santos, Helena Martins Gonçalves, Rita Mendes, Vítor Gonçalves
| Year of publication: |
2024
|
|---|---|
| Authors: | Santos, Susana ; Gonc̦alves, Helena Martins ; Mendes, Rita ; Gonçalves, Vítor |
| Subject: | brand loyalty | brand satisfaction | branded mobile apps | experience | grocery apps | personalization | relationship | value-in-use | Markenführung | Brand management | Mobile Anwendung | Mobile application | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Markenimage | Brand image | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21942 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014467622