Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity.
| Year of publication: |
2000
|
|---|---|
| Authors: | Desai, Kalpesh Kaushik ; Hoyer, Wayne D |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 27.2000, 3, p. 309-23
|
| Publisher: |
University of Chicago Press |