Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity
| Year of publication: |
2000
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|---|---|
| Authors: | Desai, Kalpesh Kaushik ; Hoyer, Wayne D. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 27.2000, 3, p. 309-323
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