Design and packaging : an important factor in consumer behavior when buying juices
Merima Činjarević, Emir Agić, Enisa Dizdarević, Adi Alić, Muamer Halilbašić
| Year of publication: |
2021
|
|---|---|
| Authors: | Činjarević, Merima ; Agić, Emir ; Dizdarević, Enisa ; Alić, Adi ; Halilbašić, Muamer |
| Published in: |
Economic analysis : EA. - Belgrade : Institute of Economic Sciences, ISSN 2560-3949, ZDB-ID 2764079-6. - Vol. 54.2021, 2, p. 82-93
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| Subject: | package color | taste | cross-modal correspondences | orange juice | Konsumentenverhalten | Consumer behaviour | Fruchtsaft | Fruit juice | Verpackung | Packaging | Produktgestaltung | Product design |
freely available