Design of lines as a product-policy variant to retain customers in the automotive industry
Hans H. Bauer ; Frank Huber; Thomas Keller
| Year of publication: |
1997
|
|---|---|
| Authors: | Bauer, Hans H. ; Huber, Frank ; Keller, Thomas |
| Published in: |
Customer retention in the automotive industry : quality, satisfaction and loyalty. - Wiesbaden : Gabler, ISBN 3-409-12237-0. - 1997, p. 67-92
|
| Subject: | Kfz-Industrie | Automotive industry | Produktmanagement | Product management | Kraftfahrzeugteile | Automotive parts | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Marktforschung | Market research | Deutschland | Germany |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001299165