Designing a business service experience : customer's perspective on value co-creation
Jana Kukk; Anu Leppiman; Anneli Pohjola
| Year of publication: |
2014
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|---|---|
| Authors: | Kukk, Jana ; Leppiman, Anu ; Pohjola, Anneli |
| Published in: |
Research in economics and business : Central and Eastern Europe. - Tallinn, ISSN 1736-9126, ZDB-ID 2551049-6. - Vol. 6.2014, 1, p. 51-64
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| Subject: | service design | customer experience | service value | value co-creation | knowledge-intensive business services | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Unternehmensdienstleistung | Business services | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Wissensintensives Unternehmen | Knowledge-intensive industry | Service-Dominant Logic | Service-dominant logic | Dienstleistungsmarketing | Services marketing | Kundenwert | Customer value | Dienstleistungsmanagement | Service management | Kundenzufriedenheit | Customer satisfaction |