Destination branding : creating the unique destination proposition
Nigel Morgan ...
| Year of publication: |
2008 ; 2. ed., reprinted
|
|---|---|
| Other Persons: | Morgan, Nigel (contributor) |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann |
| Subject: | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Markenpolitik | Fremdenverkehrsgebiet | Positionierung <Marketing> | Unique Selling Proposition | Standortpolitik | Image | Profilierung | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Published items: |
16 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XX, 314 S. Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 16 Beitr. - Literaturangaben |
| ISBN: | 0-7506-5969-6 ; 978-0-7506-5969-7 |
| Classification: | Marketing ; Erholung, Tourismus: Allgemeines ; Wirtschaftsgeographie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003667940