Detecting salient themes in financial marketing research from 1961 to 2010
Year of publication: |
2013
|
---|---|
Authors: | Muñoz-Leiva, Francisco ; Sánchez-Fernández, Juan ; Liébana-Cabanillas, J. ; Martínez-Fiestas, Myriam |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 33.2013, 9/10, p. 925-940
|
Subject: | Bankmarketing | Bank marketing | Bibliometrie | Bibliometrics | 1961-2010 |
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