Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Carlos Alberto Guerrero Medina, Myriam Martínez-Fiestas, Luis Alberto Casado Aranda, Juan Sánchez-Fernández
| Year of publication: |
2021
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|---|---|
| Authors: | Guerrero Medina, Carlos Alberto ; Martínez-Fiestas, Myriam ; Casado Aranda, Luis Alberto ; Sánchez-Fernández, Juan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 99-112
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| Subject: | Consumer neuroscience | CSR messages | Fair-trade | Habits | Personal orientation | Responsible business practices | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.12.044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494235