Determinants of continuous intention to use retail apps : a hybrid PLS-ANN approach
Ghazanfar Ali Abbasi, Y.N. Goh, Mohammad Iranmanesh, and Fransisco Liebana-Cabanillas
| Year of publication: |
2024
|
|---|---|
| Authors: | Ghazanfar Ali Abbasi ; Goh, Y. N. ; Iranmanesh, Mohammad ; Liebana-Cabanillas, Fransisco |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 32.2024, 3, p. 413-434
|
| Subject: | Einzelhandel | Retail trade | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2023.2218098 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014574505