Determinants of customer satisfaction and loyalty in e-commerce settings : an emerging economy perspective
Doddahulugappa Goutam, B.V. Gopalakrishna, Shirshendu Ganguli
| Year of publication: |
2021
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|---|---|
| Authors: | Goutam, Doddahulugappa ; Gopalakrishna B. V. ; Ganguli, Shirshendu |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 3, p. 327-348
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| Subject: | e-commerce | e-satisfaction | e-loyalty | structural equation modelling | SEM | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2021.115437 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012598994