Determinants of customers' brand choice and continuance intentions with mobile data service provider : the role of past experience
Obinna C. Ojiaku, Aihie Osarenkhoe
| Year of publication: |
December 2018
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|---|---|
| Authors: | Ojiaku, Obinna C. ; Osarenkhoe, Aihie |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 19.2018, 6, p. 1478-1493
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| Subject: | Mobile data | continuance intention | service quality | technology adoption | brand choice | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Mobilkommunikation | Mobile communications | Markenartikel | Brand | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150918780764 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011982817