Determinants of online apparel mass customization : a decade in review
Simi Maria Mathew, Smitha Nayak, and Veena Rao
| Year of publication: |
2025
|
|---|---|
| Authors: | Mathew, Simi Maria ; Nayak, Smitha ; Rao, Veena |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 29.2025, 1, p. 113-136
|
| Subject: | Determinants | Mass customization | Online | Perception | Review | Mass Customization | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Bekleidung | Clothing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-06-2024-0204 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323694