Determinants of online booking loyalties for the purchasing of airline tickets
Year of publication: |
2013
|
---|---|
Authors: | Llach, Josep ; Marimon, Frederic ; Alonso-Almeida, María del Mar ; Bernardo, Merce |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 35.2013, p. 23-31
|
Subject: | Beziehungsmarketing | Relationship marketing | Online-Buchungssystem | Online booking system | Dienstleistungsqualität | Service quality | Passagierluftverkehr | Air passenger transport |
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