Determinants of opening-forwarding e-mail messages

Rebeca San José-Cabezudo and Carmen Camarero-Izquierdo

Year of publication:	2012
Authors:	San José-Cabezudo, Rebeca ; Camarero-Izquierdo, Carmen
Published in:	Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 2, p. 97-112
Subject:	Virales Marketing \| Viral marketing \| E-Mail \| E-mail \| Konsumentenverhalten \| Consumer behaviour

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