Determinants of organisational customers' perceived value and repurchase intention : an empirical study of B2B general insurance across Vietnam
Nguyen Xuan Nhi, Mai Ngoc Khuong and Mai Thuy Minh Doan, Phung Minh Phuong
| Year of publication: |
2019
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|---|---|
| Authors: | Xuan Nhi Nguyen ; Mai Ngoc Khuong ; Mai Thuy Minh Doan ; Phung Minh Phuong |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 12.2019, 5, p. 693-720
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| Subject: | general insurance | organisation customer | perceived value | repurchase intention | interpersonal skills | technology | premium | reliability | reputation | risk coverage | Beziehungsmarketing | Relationship marketing | Versicherung | Insurance | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2019.107516 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012392292