Determining the optimal direct mailing frequency
| Year of publication: |
2004
|
|---|---|
| Authors: | Piersma, Nanda ; Jonker, Jedid-Jah |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 158.2004, 1, p. 173-182
|
| Publisher: |
Elsevier |