Determining the optimal direct mailing frequency
| Year of publication: |
2004
|
|---|---|
| Authors: | Piersma, Nanda ; Jonker, Jedid-Jah |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 158.2004, 1, p. 173-182
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