Developing a digital maturity model for the sales processes of industrial projects
Year of publication: |
2024
|
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Authors: | Voß, Marleen ; Jaspert, David ; Ahlfeld, Christian ; Sucke, Luke |
Published in: |
Journal of personal selling & sales management. - London : Routledge, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 44.2024, 1, p. 7-28
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Subject: | B2B sales | digital maturity model | digital transformation | project business | sales process | Digitalisierung | Digitization | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Prozessmanagement | Business process management | Projektmanagement | Project management |
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