Developing a digital maturity model for the sales processes of industrial projects

Marleen Voss, David Jaspert, Christian Ahlfeld and Luke Sucke

Year of publication:	2024
Authors:	Voß, Marleen ; Jaspert, David ; Ahlfeld, Christian ; Sucke, Luke
Published in:	Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 44.2024, 1, p. 7-28
Subject:	B2B sales \| digital maturity model \| digital transformation \| project business \| sales process \| Digitalisierung \| Digitization \| Prozessmanagement \| Business process management \| Verkauf \| Selling \| B-to-B-Marketing \| Business-to-business marketing \| Projektmanagement \| Project management \| Organisatorischer Wandel \| Organizational change

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