Developing a global B2B strategy for products and services management : practical guidance from the field
Roberto Mora Cortez and Roberto Lecaros
| Year of publication: |
2024
|
|---|---|
| Authors: | Mora Cortez, Roberto ; Lecaros, Roberto |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 9, p. 1922-1927
|
| Subject: | Internationalization | B2B marketing | Global offering | Marketing strategy | Product management | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Globalisierung | Globalization | Lieferantenmanagement | Supplier relationship management | Internationales Marketing | International marketing | Dienstleistungsmanagement | Service management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2024-0109 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015084136