Developing a Mobile Applications Customer Experience Model (MACE) : implications for retailers
Graeme McLean, Khalid Al-Nabhani, Alan Wilson
| Year of publication: |
April 2018
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|---|---|
| Authors: | McLean, Graeme J. ; Al-Nabhani, Khalid ; Wilson, Alan M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 85.2018, p. 325-336
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| Subject: | Mobile retailing | Customer experience | Mobile applications | M-commerce | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.01.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011815559