Developing and validating a scale of consumer brand embarrassment tendencies

Gianfranco Walsh, Arne K. Albrecht, Charles F. Hofacker, Ian Grant, Ikuo Takahashi

Year of publication:	2016
Authors:	Walsh, Gianfranco ; Albrecht, Arne K. ; Hofacker, Charles F. ; Grant, Ian ; Takahashi, Ikuo
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 3, p. 1138-1147
Subject:	Brand embarrassment \| Negative emotions \| Scale development \| Validation \| Konsumentenverhalten \| Consumer behaviour \| Emotion \| Markenführung \| Brand management \| Messung \| Measurement \| Markenartikel \| Brand \| Markenimage \| Brand image

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