Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Hamed Mehrabi, Yongjian Ken Chen, Abbas Keramati
| Year of publication: |
2024
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|---|---|
| Authors: | Mehrabi, Hamed ; Chen, Yongjian ; Keramati, Abbas |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 108-121
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| Subject: | Customer analytics | Customer orientation | Data-driven culture | Marketing capability development | Marketing technology | Resource complementarity | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.04.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014555719