Developing leveraging strategies for pre-Games training for mega-events in non-host cities
Year of publication: |
2017
|
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Authors: | Fairley, Sheranne ; Kelly, Donna M. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 6, p. 740-755
|
Subject: | Destination marketing | Community engagement | Commonwealth Games | Event leveraging | Non-host city | Pre-Games training | Stadtentwicklung | Urban development | Tourismusmarketing | Tourism marketing | Betriebliches Bildungsmanagement | Employer-provided training |
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