Developing leveraging strategies for pre-Games training for mega-events in non-host cities

Sheranne Fairley and Donna M. Kelly

Year of publication:	2017
Authors:	Fairley, Sheranne ; Kelly, Donna M.
Published in:	Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 6, p. 740-755
Subject:	Destination marketing \| Community engagement \| Commonwealth Games \| Event leveraging \| Non-host city \| Pre-Games training \| Stadtentwicklung \| Urban development \| Tourismusmarketing \| Tourism marketing \| Großveranstaltung \| Big event \| Betriebliches Bildungsmanagement \| Employer-provided training

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