Developing online customer satisfaction strategic maps : with Iranian online retailing case studies
Zahra Tabaei and Mohammad Fathian
| Year of publication: |
2012
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|---|---|
| Authors: | Tabaei, Zahra ; Fathian, Mohammad |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 6.2012, 1, p. 87-112
|
| Subject: | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Iran |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009578908