Measuring and analysing customer satisfaction with multi-criteria satisfaction analysis (MUSA) model : an electronic retailing case study
Zahra Tabaei and Mohammad Fathian
| Year of publication: |
2014
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|---|---|
| Authors: | Tabaei, Zahra ; Fathian, Mohammad |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 15.2014, 2, p. 189-204
|
| Subject: | customer satisfaction | electronic commerce | MUSA model | satisfaction function | improvement map | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Messung | Measurement | Online-Handel | Online retailing | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010376919