Developing sustainable strategies at the base of the pyramid
Ranjit Voola and Archana P. Voola
| Year of publication: |
2019
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|---|---|
| Authors: | Voola, Ranjit ; Voola, Archana P. |
| Published in: |
Ethics, social responsibility and sustainability in marketing. - Singapore : Springer, ISBN 978-981-13-7923-9. - 2019, p. 263-276
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| Subject: | Base of the pyramid | Trade-offs | BoP consumer voices | Poverty alleviation | Profitability | Armutsbekämpfung | Poverty reduction | Niedrigeinkommen | Low income | Entwicklungsländer | Developing countries | Corporate Social Responsibility | Corporate social responsibility | Nachhaltige Entwicklung | Sustainable development | Armut | Poverty | Strategisches Management | Strategic management | Geschäftsmodell | Business model | Multinationales Unternehmen | Transnational corporation | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-13-7924-6_14 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104185