Development and Validation of a Co-Created Value Scale from the Service-Dominant Logic Perspective : A Mixed-Method Approach
Year of publication: |
[2021]
|
---|---|
Authors: | Kwon, Wooseok |
Publisher: |
[S.l.] : SSRN |
Subject: | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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