Development of hybrid fuzzy multi-criteria decision approach to evaluate key factors for marketing strategic alliance formation based on multiple theories
Jia-Wei Tang, Chih-Jou Chen, Pei-Hsuan Tsai
| Year of publication: |
2022
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| Authors: | Tang, Jia-Wei ; Chen, Chih-Jou ; Tsai, Pei-Hsuan |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2022, 1, p. 241-261
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| Subject: | Strategische Allianz | Strategic alliance | Marketing | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Fuzzy-Set-Theorie | Fuzzy sets | Telekommunikationssektor | Telecommunications industry | Taiwan | 1997-2003 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.3381 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012796363