Diagnosing key factors for gamification in marketing using hierarchical clustering technique
Gautam Srivastava and Surajit Bag
| Year of publication: |
2021
|
|---|---|
| Authors: | Srivastava, Gautam ; Bag, Surajit |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 15.2021, 4, p. 354-378
|
| Subject: | gamification | marketing | segmentation | hierarchical clustering | engagement | Clusteranalyse | Cluster analysis | Marktsegmentierung | Market segmentation | Gamification | Regionales Cluster | Regional cluster | Marketingmanagement | Marketing management | Marketing |
Online Resource