Die Idee des sanften Marketing : ein Traktat
Malte W. Wilkes
| Year of publication: |
1988 ; 2., stark erw. Aufl
|
|---|---|
| Authors: | Wilkes, Malte W. |
| Publisher: |
Hamburg : Marketing Journal |
| Subject: | Marketing |
| Extent: | 184 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 182 - 184 |
| ISBN: | 3-922938-14-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000004654